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1872 presidential campaign

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... The McCann-Erickson WorldGroup knows that imitation is the highest form of flattery. Their massively successful MasterCard “Priceless” advertising campaign has become part of popular vernacular, ranking with slogans like “It’s Miller time,” “Where’s the beef?” and “Don’t leave home without it.” In fact, so successful were the “Priceless” ads that in a stunning display of irony, Ralph Nader appropriated the corporate ad campaign to scorn corporate political contributions. MasterCard sued Nader for his using the “Priceless” ad during his presidential campaign, ...
... raiser: $1000 a plate. Campaign ads filled with half-truths: $10 million. Promises to special interest groups: over $10 billion. Finding out the truth: Priceless.” The ad concludes with, “There are some things money can’t buy. Without Ralph Nader in the presidential debates, the truth will come in last.” The Nader ad continued to run despite opposition and a lawsuit by MasterCard. Nader’s campaign succeeded for totally different reasons than the original McCann-Erickson creation: bad publicity. Nader received far more attention given ...

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